Escape the ‘How’ prison with ‘What and why’


The motivation to write this post came from a great, raw, uncut interview with Steve Jobs, the then CEO of NeXT Computer, in 1990. Among many other insights, he recalls a thought that crossed his mind when he gave Sean Lennon a Macintosh as a birthday present, “Older people want to know how it does […]

When and why is ease of use important?


This post is spurred by a few thoughts that have recently crossed my mind. One, it’s been an eternity since I’ve posted and the ideas for posts are now stacking up, withering and dying off… it’s time for some action. Second, I’ve recently moved from a quiet suburb of Portland, Oregon to San Francisco… life […]