Escape the ‘How’ prison with ‘What and why’


The motivation to write this post came from a great, raw, uncut interview with Steve Jobs, the then CEO of NeXT Computer, in 1990. Among many other insights, he recalls a thought that crossed his mind when he gave Sean Lennon a Macintosh as a birthday present, “Older people want to know how it does […]

Harley Davidson – Born to be HOG wild


I can’t think of any other brand that generates as much buy, use, love passion as Harley Davidson. In a time when ‘American manufacturing’ is becoming an oxymoron, Harley Davidson is proudly carrying the banner of American innovation, industry and irreverence. Regardless of all the well-heeled Harley owners who just tootle around on weekends, Harley […]

Method Home – Going for a clean sweep


If I were to make a list of exciting market segments that beckon innovators, the home cleaning supplies segment would probably be at the bottom of the list. For most of the late 20th century, this segment was a yawn-generating, environmentally tone-deaf, behemoth-dominated doldrums. Enter the intrepid folks at Method Home – who decided that […]